Sunday, December 29, 2019

The Social Media Strategy of the John Lewis - Free Essay Example

Sample details Pages: 9 Words: 2573 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Level High school Did you like this example? Introduction The John Lewis Partnership is a well known British retailer that functions in the department store, supermarket sectors, insurance credit cards, limited manufacturing activities and other business lines that serves the up market consumer segment in the UK that is comprised of middle and upper class customers (Logicalis, 2014). This study will explore the social media strategy of the companys department store segment. This analysis has important implications as social media has been hailed as the newest and highly significant addition to marketing and promotion activities for companies (Mangold and Faulds, 2009). Don’t waste time! Our writers will create an original "The Social Media Strategy of the John Lewis" essay for you Create order Kietzmann et al (2011) advise that social media, in a business sense, consists of the utilisation of low cost tools using words and visual presentation to further the aims, exposure, marketing and promotion of companies. A survey by Hubspot found that 92 percent of companies indicated that social media was an integral part of their marketing efforts (Infused Digital, 2013). However, 85 percent indicated that they are unsure of the best ways to utilise social media tools, or how to link them together (Infused Digital, 2013). As an aid to this examination an article in Forbes magazine that cited the top 10 benefits of social media marketing will be used to help in this analysis (Infused Digital, 2013, p. 1). Table 1 Top Ten Benefits of Social Media Marketing (Infused Digital, 2013: Statista, 2014) In terms of this exploration concerning the manner the John Lewis Partnership uses social media, some theories and applications will be explored: It needs to be remembered th at the theories on social media are still evolving, thus result not all of the theories proposed could be included here: The John Lewis Partnership Social Media Strategy The social media strategy of the John Lewis Partnership represented an outgrowth of the company embracing digital marketing as it understood the key to competing in the UK retail sector entailed reaching current and potential customers on an ongoing and consistent basis (Mari, 2015). The companys commitment in embracing digital marketing saw it embark on a defined strategy approach in 2012 to aid in building its brand popularity and enhance the effectiveness of its marketing efforts represented by print, email, mobile marketing, broadcast and its online store (Mari, 2015). As shown under Table 1, converting new customers, increasing brand power, and enhancing inbound traffic were key elements of a social media campaign. In the instance of the John Lewis Partnership Dosanjh (2012) explained that its overall digital marketing strategy encompassed computer use of online sources such as its website, online store and social media websites on Facebook, Twitter and other social network s along with including these applications on smartphones and tablets. These aspects were mentioned in the points covered by Infused Digital (2013) that represented the strengthening of brands storytelling. The above functionality across varied electronic platforms is an essential aspect of the companys social media strategy as it offered consumers convenience and accessibility to all of its digital platforms in a framework that maintains a consistent look and functional feel (Dosanjh, 2012). This heightens the customer experience as explained in Table 1, along with increased customer perception (Infused Digital, 2013). As a further means to understand the effectiveness of the John Lewis Partnerships social media approach, Chaturvedi (2014) provides insights regarding an effective approach; Table 2 Tips and Approaches to Effective Social Media Strategies (Chaturvedi, 2014) The John Lewis Partnership developed a comprehensive social media strategy that entailed con centrating on customer ease of use, multichannel flexibility and service features under an omnichannel approach. This represents the first area on the above table, along with two way communication that is one of the key aspects of social media. Under control of content, the John Lewis Partnership oversees all facets of its digital marketing, social media and traditional media in-house or through contracted ad agencies and other relationships (Mortleman, 2014). Other aspects in the above table will be explored in the following section. Social Media Theory Applications in the John Lewis Approach In further exploring the social media strategies of the company, Table 3 looks at varied social media theories, and helps to provide insights regarding contributors to successful campaigns and consumer experiences. Table 3 Social Media Theories (Brown et al, 2007; Kaplan and Haenlein, 2010; Griffin, 2011; Durham and Kellner, 2009; Owyang, 2010) John Lewis social media strategy made a commitment to become an omnichannel company back in 2011 (Brandweiner, 2013). Andy Street, the companys marketing director, stated that this approach stated We know that about 60% of our customers buy both online and in shops so the approach is to make it absolutely seamless for them to move from one to the other (Brandweiner, 2013, p. 1). The John Lewis new Chief Information Officer in 2010, Paul Coby, determined that the companys product promotions, point of purchase and marketing strategies had different variations for retail, call centers and online operations (Mortleman, 2014). In crafting the companys social media strategy, Coby stated that it was imperative to change that situation to a uniform ordering platform in order to facilitate a coordinated shopping experience to serve as the foundation for all marketing, and other efforts (Mortleman, 2014). Whilst the above does not seem to be directly associated with social media strategies, Coby stated that the objective was to have a smooth and seamless internal mode of operation to make it easier for consumers to do business with the company regardless of what shopping mode or division they were interacting with (Mortleman, 2014). This new unified approach was lauded in social media, as it created buzz for the company (Johnson, 2014). The significance of this multi channel approach as a foundation for the companys social media strategy was contained in Johnsons (2014) article. It stated that in excess of 60 percent of adults in the UK use two or more electronic devices (computer, smartphone or tablet) every day, but just 7 percent of companies are able to deliver consistently across these platforms (Johnson, 2014). The connection between omnichannel marketing and social media was lauded in a Deloitte study that found that companies having a multi-channel approach are able to integrate this into more effective social media campaigns (Raj, 2014).These link to the first theory contained in Table 3 represented by word of mouth. Termed as influencer social media marketing by The Retail Bulletin (2015), it represents the efforts of a company to use a strategic approach that targets customers most likely to share stories on products, or the company (The Retail Bulletin, 2015). Blogs represent one of the major communications components in the influencer process as 81 percent of women trust information conveyed in blogs, and 61 percent wind up making a purchase based on what they read in this social media form (The Retail Bulletin, 2015). From a company perspective, the John Lewis Partnersh ip is able to track buying activities for products featured in blogs, which represent an important measurement factor (The Retail Bulletin, 2015). This was pointed out as an important aspect under Table 2 that looked at performance targets. In terms of negatives, the material reviewed was used to compile a strength and weakness table in the next section. The John Lewis Partnership Christmas Campaign As a basis for having an assessment of the companys social media efforts, its Christmas campaign was selected. In order to evaluate the campaign, the following points will be looked at, along with McLuhans media theory and socialgraphics: Table 4 Benefits of an Effective Social Media Strategies (Chaturvedi, 2014) The campaign represented a brand promotional effort that was aimed at increasing consumer connection with the chain during the Christmas season as the place to shop (John Lewis Partnership, 2011). It utilised various cartoon based animals in differing settings to cause consumer identification with the playful aspects of their youth to spark a warm and positive mental association with the company (John Lewis Partnership, 2011). This potentially ignored single adults and the older generation that might not connect with their child orientation psychological aspects. The campaign ran the risk of not reaching its single adult and older demographic categories that did not have children or strong family ties. However, judging from the success of the campaign, this aspect did not seem to be an inhibiting factor in terms of consumer reach or response. The Bear and the Hare segment for 2013 served to remind consumers of the giving nature of Christmas and featured an interactive downloadable eBook for computers, tablets and smartphones (Devine, 2013). The Monty (the penguin) digital campaign for the 2014 Christmas season continued the frameworks (Butler, 2014). The above approach represented the content orientation to marketing and social media that McLuhan described concerning the subject matter or influence aspect, which in this case were cute cartoon characters, is more important in establishing a consumer connection than the product or service (Durham and Kellner, 2009).This approach included the theory of socialgraphics that Owyang (2010) described as representing the demographic or psychographic content of the audience. Concerning over all benefits mentioned under Table 4, the companys campaign in one weekend generated 7,000 new followers on Twitter, 12,000 new Facebook followers, and 4,600 new YouTube followers (Brownsell, 2013). In terms of Twitter, the campaign generated 86,000 responses and for the entire campaign, the Hare segment generated 4,796,086 views on YouTube, and The Journey had 4,711,086 views (Beable, 2014). The two-way communication aspect of the Christmas campaign sparked a rash of social media communications with the company regarding the creativity of the ads and how they caused consumers to have a warmer connection with the holiday and what it meant (John Lewis Partnership, 2011). This also had the benefit of sparking performance measurement as brought forth under Table 4 as it caused a dramatic increase in social media followers and interest (John Lewis Partnership, 2011). The companys control of all aspects of its digital marketing and social media programmes was a key foundation in the c reation of its approach to strategies as mentioned by its Chief Information Officer Coby (Mortleman, 2014). In terms of the benefits of an effective social media campaign, the John Lewis Christmas campaign met all of the categories mentioned by Chaturvedi (2014). The following provides a summary of strengths and weaknesses based on the exploration of areas covered: Table 5 Strengths and Weaknesses of the John Lewis Campaign (Mortleman, 2014; Brownsell, 2013) Conclusion This analysis for two different years of John Lewis digital marketing efforts revealed that the social media approach was based on heightening consumer buzz through interactive elements based on the consumer influence theory approach espoused by McLuhans media theory. As a retail operation, the John Lewis Partnership offers essentially the same products as its rivals, thus the difference represents the delivery of services and attention to serving customers. The companys strategy entailed the promotion of the brand through campaigns that were directly connected to the ideas and themes of Christmas that used cartoon characters and interactive storytelling approaches that were downloadable. The strategy of creating an aura where the company was portrayed as being in the spirit of Christmas through the story telling aspects of the campaign represented an approach that created media buzz and millions of views on social media. Whilst the campaign seemingly appealed to children and th e younger generation, the strategy positioned the company as having the Christmas spirit as it gave consumers a reason to download the free animated versions and also helped to connect with older consumers through the socialgraphic theory that drew on social media to prompt downloads and seek out the companys social media site. This strategy translated into sales as the company achieved a stellar Christmas sales rise in both years (2013 and 2014). The downloadable aspect of the campaign that helped to heighten interest in the chain and appeal to the Christmas spirit represented a definitive strength of the strategy devised. The weakness represented the youth skew of the campaign that basically ignored the over 35 demographic. This meant that single consumers, adults without children or those where the children were grown were not the focus of the campaign strategy. This approach relied heavily on the media buzz and approach of the campaign to put the company in the public eye, wh ilst basically ignoring the single or older generations. Whilst this represented a risky approach that banked on the media and consumer buzz of a campaign that focused on children and the younger generation, it also had a broader appeal as all generations have some sort of psychological connection with Christmas. Whilst the above skew of the campaign was not directed to single adults and the older generation, this omission did not leave them out entirely due to the psychological implications. The campaign resulted in unpatrolled social media views and hits on YouTube, as well as other social media sites. From a recommendation standpoint the only suggestion that could be made is that the next campaign might include an adult oriented version. This sis stated because the unique approach taken by the company resulted in the most successful Christmas campaigns of the past two years. References Beable, I. (2014) Why the John Lewis advert is a content marketing masterpiece. (online) Available at  https://croud.com/blog/social-media/john-lewis-advert-content-marketing-masterpiece/ Brandweiner, N. (2013) John Lewis: How a 150 year-old retailer became an omnichannel champion. (online) Available at https://www.mycustomer.com/feature/experience/john-lewis-how-160-year-old-retailer-became-omnichannel-champion/164763 Brown, J., Broderick, A., Lee, N. (2007) Word of mouth communication within online communities: Conceptualizing the online social network. Interactive Marketing. 21(3). pp. 3-6. Brownsell, A. (2013) In numbers: John Lewis Xmas ad social media reaction. (online) Available at  https://www.campaignlive.co.uk/article/numbers-john-lewis-xmas-ad-social-media-reaction/1220416 Butler, S. (2014) John Lewis unveils Christmas ad starring Monty the penguin. (online) Available at https://www.theguardian.com/business/2014/nov/06/john-lewis-unveils-christmas-ad-star ring-monty-the-penguin Chaturvedi, M. (2014) Effective social media strategies Four tips, four benefits. (online) Available at https://www.oracle.com/us/corporate/profit/big-ideas/042213-mchaturvedi-1937903.html Devine, R. (2013) John Lewis Bear and Hare Christmas tale now available for iPhone and iPad. (online) Available at https://www.imore.com/john-lewis-bear-and-hare-christmas-tale-now-available-iphone-and-ipad Dosanjh, R. (2012) How does a companys brand communication strategy perform in a digital world? (online) Available at https://www.slideshare.net/rupidosanjh/john-lewis-case-study-how-does-a-companys-brand-communication-strategy-perform-in-a-digital-world Durham, M., Kellner, D. (2009) Media and Cultural Studies: Keyworks. London: Blackwell Publishing Griffin, E. (2011) A First Look at Communication Theory. New York: McGraw Hill. Infused Digital (2013) Forbes top 10 benefits of social media marketing. (online) Available at https://www.infuseddigital.com/ forbes-top-10-benefits-social-media-marketing/ John Lewis Partnership (2011) John Lewis launches  £6m Christmas campaign celebrating the joy of giving. (online) Available at https://www.johnlewispartnership.co.uk/media/press/y2011/press-release-11-november-2011-john-lewis-launches-6m-christmas-campaign-celebrating-the-joy-of-giving.html Johnson, S. (2014) Five brands leading the way in omni-channel marketing. The Guardian. 28 November. p. 8. Kaplan, A., Haenlein, M. (2010) Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. 53(1). pp. 61-65. Kietzmann, J., Hermkens, K., McCarthy, I., Silvestre, B. (2011) Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons. 54(3). pp. 244-251. Logicalis (2014) John Lewis Partnership Customer Database migrates onto the Logicalis Cloud platform. (online) Available at https://www.uk.logicalis.com/globalassets/united-kingdom/case-studi es/john-lewis-partnership-case-study.pdf Mangold, W., Faulds, D. (2009) Social media: The new hybrid element of the promotion mix. Business Horizons. 52(4). pp. 361-364. Mari, A. (2015) CIO interview: Paul Coby, IT director, John Lewis Partnership. (online) Available at https://www.computerweekly.com/news/2240240684/CIO-interview-Paul-Coby-IT-director-John-Lewis-Partnership Mortleman, J. (2014) John Lewis journey to omnichannel retail. (online) Available at https://www.i-cio.com/innovation/it-infrastructure/item/john-lewis-s-journey-to-omnichannel-retail Owyang, J. (2010) Socialgraphics Help You To Understand Your Customers. (online) Available at https://www.web-strategist.com/blog/2010/01/21/socialgraphics-help-you-to-understand-your-customers-slides-and-recording/ Raj, W. (2014) Reeling Social Media into Omnichannel Marketing. (online) Available at  https://risnews.com/reeling-social-media-omnichannel-marketing Statista (2014) Leading social networks worldwide as of August 2015, ranked by number of active users (in millions). (online) Available at https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ The Retail Bulletin (2015) Influencer marketing: stop selling and start sharing. (online) Available at https://www.theretailbulletin.com/news/influencer_marketing_stop_selling_and_start_sharing_18-06-15/

Saturday, December 21, 2019

Are Children Smarter Because Of The Internet Essay

8 December 2016 Are Children Smarter Because of the Internet? Today we use Internet for social networking, work, studying, business, online shopping, and many more things. There is many useful information on the Internet such as news and stock market, which is free and easily available on websites like Usa today and Yahoo. Imagine a life without Internet? The Internet has helped the world to become more advance. Due to the Internet we are able to communicate all around the world for free. Internet plays a major role in our lives. It has become a necessity for this generation. You can play games, watch videos, listen to music, watch recipes for cooking, chat with friends, watch movies and TV shows and can research on anything you want to. It is making children smarter because they are able to access unlimited information for free. They don’t have to always go to library to research. â€Å"According to SEO.com, 93% of students conduct research online rather than visit the library, with Wikiped ia being the most popular resource† (Delzotto). However, not all the information on Internet is accurate, but there are some websites like scam adviser which can check the legitimacy of the website for you. Also, google scholar is a good place to research. With the help of Internet, children nowadays are able to do their homework online. Back in those days when there was no Internet, people had to study only through books, but today children are able to find all the information on theShow MoreRelatedAre Children Smarter Because the Internet Essay658 Words   |  3 PagesAre children smarter (or more socialized) because of the Internet? In the world today, technology is everywhere, and the Internet is a major part of our lives. Almost everything we do in our daily lives has to do with the computer or some sort of technology in one way or another. Children now a days are starting to use technology at younger age. There are a lot of children with tablets or iPods, which they use daily. So this brings to mind, are children smart or more socialized because of theRead MoreAre Children Smarter or More Socialized Because of the Internet?593 Words   |  3 PagesThese days a lot of children by the age of 2 years old will know how go on the internet, work a cell phone and know how to play video games. Technology is getting more advanced and children are getting smarter. My godson Brandon is 3 years old and knows how to work my phone, iPod and plays the PlayStation 3. He will grab my phone and will know how to go to YouTube and watch videos then later talk about what he just saw. Just by watching random videos his IQ expand ed and started talking more aboutRead MoreDoes The Internet Make Children Smarter? Essay1684 Words   |  7 Pages11/21/2015 â€Å"Does the Internet make Children Smarter?† Are children smarter or more socialized because of the internet? Some will say yes! Since the internet has been around people have been using it for many things, such as homework and research. Those that have said no, believe that the internet is just a waste of time, or just an excuse to get out of school work. This will explain the many points of how useful the internet has helpedRead MoreThe Internet s Effect On Children822 Words   |  4 Pagespeople say the internet is helping children, but some people say the internet doesn t. If children are using the internet for the right purpose they are learning, but it is so easy to get distracted by ads or mobile games and use the internet for other things than school work. People are inventing new ways to stop those distractions such as ad blockers, setting specific hours of games and homework. People have had different opinions about if the internet has made child ren smarter or not, my researchRead MoreBenefits Of Internet Essay1115 Words   |  5 PagesIn today’s society, the Internet has become one of our daily needs as a form to communicate, to research information, to do business activities, and to socialize with others. The Internet can sometimes be harmful to humanity, but it all depends on how people use the source. The Internet can be accessed in many forms on different mobile devices such as smartphones and computers to help bring benefits, especially for children. Modern technology brings great benefits to children academically and personallyRead MoreChildren and the Internet943 Words   |  4 Pages Did you know that more than 76 percent of kids use the internet more than three to four times a week? Despite the fact that some internet site can display wrongful or misleading information, the internet can be a useful tool for educational purposes. In this paper, readers will discover reasons for how the internet can be helpful for children. Have you ever wonder what a child does on the internet? Although some websites like: Facebook, Twitter, Instagram, and Kik are good social sites were aRead MoreThe Education On Internet Safety1423 Words   |  6 PagesOur kids experience a very particular way to explore our world today, and this comes down to advancements in technology and internet. Many parents would have had an entirely different childhood where discipline was much more strictly used by their own mother and father, something that is very hard to find for today’s parents, Thanks to the unlimited amount of information and a path to a wide field of material that is available at just the click of a mouse or press of a button. Now that we are livingRead MoreIs Google Making Us Stupider?1563 Words   |  7 Pagesadvancing, it is really easy to find information with a click of a button. One highly used search engine in the internet is Google. Many people believe that using Google has made people not use their br ains therefore making them stupider. I on the other hand, believe that the internet is a great resource and tool for many things if used right and can actually help you learn and make you smarter. For example, having a question and quickly going to Google to find your answer before thinking about it firstRead MoreThe Internet And Its Impact On Our Lives Essay1264 Words   |  6 Pagestoday as the Internet, was invented for military purposes. However, Tim Berners-Lee had a different intention for ARPAnet. He invented the worldwide web where information was accessible for anyone. Centuries ago, to impart knowledge or information from the past and pass it from one person to another, books were created. To obtain it, they had to go to a library, read tons of books about a certain topic, jotted down and remembered the details they need. Today, all you need is an internet access andRead MoreTechnology Can Be Both Beneficial And Harmful In Many Different1704 Words   |  7 Pagesthe internet is strengthening our ability to scan information rapidly and efficiently. Companies like Facebook, Apple, and Google associated with social media, are making societies feel the growing need for new and improved technology, although social media is creating a distracting environment that keeps people s mental ability from to learning and growing, it also has been built as useful tool that enables anyone to access information and gain knowledge at any time right from the internet. Since

Friday, December 13, 2019

Hr Project on Motivation Free Essays

ELIJAH INSTITUTE OF MANAGEMENT STUDIES Thrissur CERTIFICATE FROM THE COLLEGE This is to certify that the project report entitled â€Å"A STUDY ON EMPLOYEE MOTIVATION†Ã¢â‚¬â€œwith special to reference hyderbad industries limited, Thrissur, submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr. SHAHID KV. Dr. We will write a custom essay sample on Hr Project on Motivation or any similar topic only for you Order Now C. T. PAUL Principal CERTIFICATE FROM THE GUIDE This is to certify that the project report entitled â€Å"A STUDY ON EMPLOYEE MOTIVATION†Ã¢â‚¬â€œwith special to reference hyderbad industries limited, submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr. SHAHID KV under my guidance. This has not been submitted to any other university or institution for award of any degree/diploma/certificate. Miss. ANITHA. A (Faculty Guide) DECLARATION I, Shahid kv declare that the project entitled â€Å"A Study on employee motivation of Hyderabad Industries Ltd† submitted to Calicut University in partial fulfillment of the requirement for the award of the degree of master of business administration is a record of original project work done by me during my period of study in Elijah Institute of Management Studies under the able guidance of Miss. ANITHA. A (MBA). I further declare that this project report has not been submitted to any other university/institution/board for award of any degree/diploma Place: TrichurSHAHID KV Date: ACKNOWLEDGEMENT First and foremost let me sincerely thank ALMIGHTY for the great opportunity and blessings that he has showered up on me for the successful and timely completion of my project work. I extent my sincere gratitude to Dr. C. T. Paul, Principal, Elijah Institute of studies and Dr. Sandhya. G. nair, Head of the department of management studies, for their kind support and guidance for making my project great success. I very great fully wish to forward due respect and thanks to my internal faculty guide Miss. Anitha. A, able guide for the project, for the continuous, creative, valuable and informative support extended to me, without which the project would not have been efficiently completed. I am also thankful to Mrs. Jyothis Rachel and Mr. Vinod A. S [faculty of ELIMS]. I render my whole hearted thanks to all the other respected faculties of the management department, librarian, lab technician and all other office staff for their assistance and co-operation given to me in regard to this work. I am extremely indebted to the management of Hyderabad Industries Limited, Thrissur and Mr. Pradeep kumar, General Manager (works), who gave me the privilege to carry out my project in their distinguished institution. Let me take this opportunity to thank all the Hyderabad Industries Ltd’s staff for their help and co-operation. I thank my parents and all other family members for their valuable and inseparable support in completion of this project. Once again I take this opportunity to convey my sincere thanks to each and every person who helped me directly and indirectly in the successful completion of this project. SHAHID KV TABLE OF CONTENTS |CHAPTERS |CONTENTS . |PAGE NO | |CHAPTER 1 | | | | |(1. 1) INTRODUCTION |1 | | |(1. ) RESEARCH PROBLEM |2 | | |(1. 3) SIGNIFICANCE OF THE STUDY |2 | | |(1. 4) RESEARCH OBJECTIVES |3 | | |(1. 5) RESEARCH HYPOTHESIS |4 | | |(1. ) RESEARCH METHODOLOGY |4 | | | | | |CHAPTER 2 |LITERATURE REVIEW |8 | | | | | | |(3. ) INDUSTRY PROFILE |17 | |CHAPTER 3 |(3. 2) COMPANY PROFILE |22 | | |(3. 3) DEPATMENT PROFILE |26 | | | | | |CHAPTER 4 |(4. ) DESCRIPTIVE STATISTICS |32 | | |(4. 2) INFERENTIAL STATISTICS |49 | | | | | |CHAPTER 5 | | | | |(5. ) SUMMARY |53 | | |(5. 2) FINDINGS |54 | | |(5. 3) SUGGESTIONS |55 | | |(5. 4) LIMITATIONS OF THE STUDY |56 | | |(5. ) CONCLUSION |57 | | |(5. 6) SCOPE FOR FURTHER RESEARCH |58 | | | | | | |BIBLIOGRAPHY |Ix | LIST OF TABLES |SL: NO: |PARTICULARS |PAGE NO: | | | | | |4. 1. |Response about the support from the HR department |32 | | | | | |4. 1. 2 |Management is interested in motivating the employees | | | | |33 | |4. 1. |The type of incentives motivates more | | | | |34 | |4. 1. 4 |Satisfaction with the present incentives provided by the organization | | | |The company’s attitude in recognizing and acknowledging your work. | |4. 1. 5 | |35 | | |Periodical increase in salary | | | | | | |4. 1. |Job Security existing in the company |36 | | | | | |4. 1. 7 |Relationship with the Co-worker |37 | | | | | |4. 1. |Effective performance appraisal system |38 | | | | | |4. 1. 9 |Effective promotional opportunities in present job | | | | |39 | |4. 0 |Good safety measures existing in the organization | | | | |40 | |4. 11 |Performance appraisal activities are helpful to get motivated. | | | |Support from the co-worker is helpful to get motivated |41 | |4. 2 | | | | |Career development opportuni ties are helpful to get motivated | | |4. 13 |Opinion about the important factor which motivate the employees |42 | | | | | |4. 14 |The effect of incentives and other benefits in employee performance 43 | | |Involvement of employees in decision making | | |4. 15 | |44 | | | | | | | |45 | |4. 6 | | | | | | | |4. 7 | |46 | | | | | | | | | | | | | | | |47 | | | |48 | LIST OF CHARTS |SL: NO: |PARTICULARS |PAGE NO: | | | | | |4. 1. |Response about the support from the HR department | | | | |32 | |4. 1. 2 |Management is interested in motivating the employees | | | | | | |4. 1. |The type of incentives motivates more |33 | | | | | |4. 1. 4 |Satisfaction with the present incentives provided by the organization |34 | | |The company’s attitude in recognizing and acknowledging your work. | |4. 1. 5 | | | | |Periodical increase in salary |35 | | | | | |4. 1. |Job Security existing in the company | | | | |36 | |4. 1. 7 |Relationship with the Co-worker | | | | |37 | |4. 1. |Effective performance appraisal system | | | | |38 | |4. 1. 9 |Effective promotional opportunities in present job | | | | | | |4. 0 |Good safety measures existing in the organization |39 | | | | | |4. 11 |Performance appraisal activities are helpful to get motivated. 40 | | |Support from the co-worker is helpful to get motivated | | |4. 12 | |41 | | |Career development opportuni ties are helpful to get motivated | | |4. 13 Opinion about the important factor which motivate the employees | | | | |42 | |4. 14 |The effect of incentives and other benefits in employee performance | | | |Involvement of employees in decision making |43 | |4. 5 | | | | | |44 | | | | | |4. 6 | |45 | | | | | |4. 7 | | | | | |46 | | | | | | | | | | | | | | | |47 | | | |48 | LIST OF FIGURES |FIGURE . NO. |INDEX |PAGE NO. | |2. |Maslow’s pyramid |12 | | 3. 2. 1 |ORGANIZATION CHARTs |26-29 | LIST OF APPENDICISES |SL. NO. |INDEX |PAGE NO. | |1. |QUESTIONNAIRE |X | Bibliography BOOKS. 1. Chabra T N â€Å"Human Resource Management† (2005) revised edition Gangan Kapur, Delhi. 2. Venugopal Aziz Abdul â€Å"Human Resource Management† (2004) revised edition, 3. Prasad L. M, â€Å"Human Resource Management,† second edition (2005), Sultan Chand Sons- New Delhi. 4. Kothari C. R â€Å"Research Methodology- Methods and Techniques† 2nd revised edition (2007) New Age International Publishers- New Delhi. Journals 1. HRM Review, July 2008, The ICFI University press, Page No 55-59 2. Management Research, October 2007, ICFAI University press, Page No 37-40 WEBSITE †¢ http://www. allbusiness. com/human-resources/employee-development-employee-productivity/601547-1. html †¢ www. Hil. in †¢ http://en. wikipedia. org/wiki/Asbestos †¢ http://www. petech. ac. za/robert/reshypoth. htm Questionnaire A STUDY ON EMPLOYEE MOTIVATION Respected madam/sir, As a part of my project I would like to gather some information from you which will help me in an in depth study of project. I would be obliged if you co-operate with me in filling the questionnaire. Since the questionnaire is being used for academic purpose, the information gathered will be strictly confidential. Shahid kv Kindly fill the following: (Please put a tick mark in the appropriate box) 1. Are you satisfied with the support from the HR department? Highly satisfied Satisfied Neutral DissatisfiedHighly Dissatisfied 2. Management is really interested in motivating the employees? Strongly agree Agree Neutral DisagreeStrongly disagree 3. Which type of incentives motivates you more? Financial incentives Non-financial incentives Both 4. How far you are satisfied with the incentives provided by the organization? Highly satisfied Satisfied Neutral DissatisfiedHighly Dissatisfied 5. Please provide the following rates. (5- Strongly agree, 4- Agree, 3-Neutral, 2-Disagree, 1-Strongly disagree) | No |Factors |Rates | | |Reasonable periodical increase in salary | | | |Job security exist in the company | | | |Good relationship with co-workers | | |Effective performance appraisal system | | | |Effective promotional opportunities in the organization | | | |Good safety measures adopted in the organization. | | | |Performance appraisal activities are helpful to get motivated | | | |Support from the co-worker is helpful to get motivated | | | |Company recognize and acknowledge your work | | 6. Rank the following factors which motivates you the most? (Rank 1, 2, 3, 4†¦. respectively) No |Factors |Rank | | |Salary increase | | | |Promotion | | | |Leave | | | |Motivational talks | | | |Recognition | | 7. Do you think that the incentives and other benefits will influence your performance? Influence Does not influence No opinion 8. Does the management involve you in decision making which are connected to your department? Yes NoOccasionally 9. What changes can be made to improve the work place environment? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Thank you for your kind co-operation How to cite Hr Project on Motivation, Essay examples